I put together a plan that helped me land $1,500 in 4 days - and here’s exactly how I did it.
Step #1 - Created a package that people will pay for
It always makes me laugh when people say making money is “so hard”, because when you really think about it - making money is actually extremely simple.
In the simplest terms, it’s really just an exchange in value…
Where you’re doing something for somebody who would consider the exchange worth $1,500 on their end...
So with that thought in mind, I started combining my skills in a way that would offer a perceived value of $1,500.
Now I’m a sales copywriter, so this did give me a lot of options…
But after writing down everything I could do, I finally decided I was going to create a Facebook funnel that’d generate leads for CPA (accounting) Firms.
Did this because I also have my Master’s in Tax, so I knew CPA firms would love me…
And on top of this, creating a Facebook funnel (which was really just a landing page and Facebook Ad) wouldn’t take that long…
But if I could generate leads for them, I also knew they wouldn’t care how long it took me.
Anyway, after I decided on this package, I started Googling around for “virtual accounting firms” and after doing this for a solid 30 minutes…
I’d created a list of people who might pay for these services.
As for how I created this list, I simply followed the criteria of:
- Must be in business for the last 3 years (did this by checking the age of their domain)
- Must be young, like under 35 (as they’re the ones who are more likely to try Facebook Ads)
- And had to offer packages of $2K or up…
Which funny enough, I think it’s a bad idea to actually state your prices on a website…
But I also knew people did this, so I looked through their websites and weeded them out that way.
I actually found 4 prospects that fit my criteria in these 30 minutes, so after that I moved onto:
Step #2 - Creating a training video
Remember, time was of the essence…
So I really couldn't afford to do the traditional method of:
- Cold email
- Get them on the phone
- Explain everything
- Wait 2 weeks for them to make a decision
- Etc...
Which is why I decided to chop off 90% of the process by creating a training video that not only explained what I did (because they always want to have a decent understanding of what I do)...
But at the end of the video, I made sure to mention how much it could help them as well.
Did this in a few different ways, but my main bread and butter was showing them previous results I’d gotten…
Then asking how amazing it would be to land a $2K client for $100 in ad spend (which is something I’ve done a time or two)....
And after I got through all that, I mentioned how I could do the same for them, but I don’t take on any client…
So if they were interested in working with me, they’d have to click on the button below and setup a time for a free consultation (if it makes any difference, I used Scheduling appointments and meetings is super easy with Calendly. for the scheduling software).
Did this because it’s very important to get clients on the phone, as they hardly take action right away if you don’t…
So after that was ready, I subscribed to a free trial of Landing Page Builder & Conversion Platform for Marketers | Landing Page Software (landing page software), uploaded my video/consultation link…
Then moved onto:
Step #3 - Emailing my short list
I just searched through my old emails for a good 20 minutes trying to find the email I sent, but they’re nowhere to be found and I can’t remember the exact templates…
But I do know it was something along the lines of:
Hey Josh,
I know you’re busy and I respect your time, so I’ll cut straight to the chase…
Over the last year or so I’ve specialized in helping online CPA firms grow their business with a simple 2-step funnel.
This is a process I actually created for my own bookkeeping business, but after seeing how amazing it worked I decided to venture out and help others with it…
Which provided me with a lot of steady clients along the way, but I actually had a spot open up recently, so I’ve been searching around for somebody who might be a great fit…
And after reading through your website, it looks like something that could help you- reason why I’m reaching out.
If you’re interested, I created a training video that explains my entire process - and you can find that at the link below:
(Insert video link)
But if not, no worries at all…
Just wanted to reach out in case you might be interested.
-Sean
This works well as it’s short and straight to the point, while also avoiding all “sales” (as the video does that)...
So I sent this email out to all 4 of them and patiently watched my email after that, hoping for a consultation to come in soon.
I remember sending out the email later on in the evening (like 8:30 p.m. CST), so I didn’t expect a response that night…
And didn’t get one, but the next morning when I was at the gym - the greatest message came through on my phone…
Somebody (ok, it was actually Josh) had signed-up for a free consultation in 2 hours.
This led to me cutting my workout a little short, mainly so I could go home and prepare for our call (but also because I was too excited to pump iron after that)…
Then 2 hours later it was time for our call, so I rang him up and started:
Step #4 - Closing the deal
Now one thing most people don’t realize is that in order for people to buy right away, they have to have a reason to do so.
If not, they’ll “just think about it” forever…
So after we got through the small talk, we immediately jumped into the important part…
And since I’d already given him that training video, he didn’t have many questions…
Except for the big one, “how much would this cost me?”
This is when I went into my spiel, telling him about the “other costs” he’d have to consider, such as ad spend and landing page software…
Then after that, I mentioned how my normal price for this was $2K, and that could be paid half up front, with the other half due on completion…
But if he was interested, I also offered a 25% discount for anybody who paid in full.
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